11/11/2023 0 Comments Official wechat account![]() Enterprise accounts differ from other official accounts in the respect that they are intended for internal use. This type of account is ideal for companies looking to stay up to date with internal communication tools, new collaboration options, and making sure that workflow stays at a regular pace. ![]() Enterprise AccountsĪn enterprise account is designed specifically for large enterprises, offering a range of enterprise-level tools and features. The only downside? the posting frequency is much lower as you are only allowed to post 4 times per month. In terms of visibility, unlike the Subscription Account, messages, articles and push notifications appear in the user “chat” list. In fact, the account owner gains access to more data, such as who scanned the QR code and which content was re-shared that can be used for your advantage. Service accounts also provide customer service capabilities and solutions with buyers able to send direct messages to the account owner. For instance, the system features API and geo-location integrations, as well as the option to set up a WeChat Store linked to a WeChat Pay service. This makes the service account a great fit for sales-oriented companies with a large customer base. ![]() Service accounts allow companies to interact with users directly and provide customer service, as well as send push notifications and share promotions. Service AccountsĪ service account is for companies and organizations that want to provide a more personalized experience for their clients. Subscription accounts can also be opened by overseas companies. Messages and articles don’t push notifications, and they appear in a dedicated “subscription” folder. However, high posting frequency is compromised by low visibility. This account allows you to post 1 message per day and content can be re-shared by readers where they mention or tag the original source. This is a good fit for content-oriented businesses and individuals. First let’s see what kind of account your company needs: Subscription AccountsĪ Subscription account is for companies that are looking to reach a large number of followers through content, using articles, videos, and images. But don’t rush into opening an account just yet. In fact, there are over 20 million WeChat Official Accounts and more than 95% of brands in China have a WeChat Store. When done correctly, setting up a WeChat account helps to maximize your brand’s marketing potential in China. In other words, it’s the perfect match between buyers and sellers! It enables interactions with customers and thus increases brand loyalty.Customers can make purchases online and instantly.An easy method to raise and maintain brand awareness.Cost-effective tool for gathering followers and exposure.But before that, let’s talk strategy: WeChat marketing strategy: Apart from the extensive popularity and the well-known features WeChat has to offer, this post will help you understand what your company should consider when opening a WeChat corporate account. Not having a WeChat account in China means you pretty much don’t exist. In light of this, a multitude of companies wishing to enter the Chinese market should understand the benefits of WeChat for business marketing. ![]() With over 1.2 billion active monthly users, 38 billion messages exchanged every day, and 68 million videos uploaded daily, WeChat has become a universal part of daily life in China and is rapidly expanding its reach beyond the country’s borders. The platform is much more than just a messaging app, it’s an ecosystem, that allows users to communicate, make payments, book appointments, share content and so much more, all within one app. WeChat is a multi-functional platform that has taken China by storm.
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